Australia’s largest boating retailer to grow with Mercury Marine

JV Marine World, Australia’s largest boating retailer, has joined forces with Mercury Marine to better serve its huge customer base and keep ahead of its rivals.JV Marine will now sell and service Mercury’s outstanding range of outboards and sterndrive engines. Established more than 40 years ago, JV is well known to boat lovers across Melbourne and Victoria. Its flagship outlet in Braeside covers more than 10 acres, with its other showroom in Laverton North spreading over three acres. “We’re always looking at the market, and we believe Mercury’s lightweight FourStroke outboards are the motors which are revolutionising the industry,” said JV founder and Managing Director, John Stav. “More and more, these powerful and clean engines are what customers want – especially at the higher horsepower end of the range – so the decision makes a lot of sense. “JV Marine World has certainly been successful but we’re not sitting on our laurels – our competitors won’t let us. We’re still very much growth orientated and we want to make sure we can offer our customers the best,” he said.

Specialising in boat sales, JV Marine offers a range of quality craft from small tinnies and runabouts through to larger cabin boats, bow riders and offshore fishing boats. They have a large service centre and spare parts department staffed by experts with decades of experience.

A true family-owned business, John’s son Mark is General Manager. “A partnership with Mercury Marine will mean our boat-motor-trailer packages will be more flexible and more competitive,” Mark said. “Looking beyond the engines, Mercury has a fantastic management team which we trust and will be working closely with. “Of course, that’s not just going to benefit JV Marine – It’s going to be good for our customers as well. “It’s a new opportunity going forward, and I’m really looking forward to it,” Mark said.

Mercury Outboards